KW RIPLEY | Portfolio
Design Expertise in Action
Overview
Between 2022 and 2023, I worked closely with the KW Group on the evolution and rollout of their growing salon brand — managing the full process from concept design and brand alignment to on-site delivery and post-launch review.
When I first became involved, the group’s two existing salons (Belper and Duffield) had no formal brand identity. Working alongside the Marketing Director, I developed a clear, cohesive visual direction for the group — a look that captured the warmth and professionalism of the Katie Weeds ethos while providing a framework for future expansion.
Each new salon was then designed to feel recognisably KW, yet with its own personality — shaped by the building’s architecture, local clientele, and character. Elements such as timber slats, greenery, and warm lighting were used consistently but never identically, creating individuality within a cohesive brand family.
Across every project, I took full ownership of planning and delivery — managing budgets, coordinating contractors, providing highlight reports to the board, and ensuring all sites opened on time, on budget, and on brand.
KW RIPLEY
Design Expertise in Action
Company: Katie Weeds Hair & Beauty
Address: Nottingham Road, Ripley
Date: – Pre-Project July – August 2023 | Build: August – October 2023
Budget:
Key Tasks
Full-Scale Salon Development: Ex-Natwest Bank
The KW Ripley project was initiated with an essential initial site visit to thoroughly assess the area, space, and viability based on budget and potential return. This analysis informed the creative phase, leading to the development of a moodboard and designed concept that adhered to brand guidelines while integrating a unique twist to establish its own distinct identity. A critical strategic outcome of this planning was the optimization of the space to maximize capacity and revenue opportunity.
From concept, we drafted a comprehensive full project plan to a turn-key finish, detailing all phases of the work. This was underpinned by dedicated ongoing project management across all key stages. We meticulously gathered and coordinated all necessary trades, including the builder, joiner, electrician, plumber, signage team, decorator, and flooring specialists, creating detailed scope of work schedules for each.
The project encompassed crucial operational and compliance tasks: managing risk assessments, fire safety, security, and waste contracts. All expenditure for the final phase—the sourcing and dressing of all furniture, stations, and areas—was precisely tracked via a detailed purchases log.
Finally, we ensured a seamless opening by assisting with the marketing launch and successfully arranging the launch party event. The project concluded with the handover of key information documents and a final post-opening project review to cap off the successful delivery.
KW Allestree
Location: Park Farm Shopping Centre, Allestree
Timeline: Feb – Mar 2022
KW Mickleover
Location: Ladybank Rd,
Mickleover, Derby
Timeline: May – Aug 2022
KW Ripley
Location: Nottingham Road, Ripley Town Centre, Derbyshire
Timeline: Jul – Oct 2023
KW Group
Location: Belper, Allestree, Duffield, Mickleover & Ripley
Timeline: May ’21 – Aug ’25
Our Services
The whole is much more than the sum of it’s part. From crafting the perfect Residential or Commercial look, to delivering it seamlessly with expert Project Management, and ensuring maximum impact with sharp Visual Merchandising, we cover every step of your design and installation journey.
Interior Design
Your space, your unique story
Every home has its own story, and we’re here to help you tell yours. We believe great design should be comfortable, functional, and perfectly reflect the way you live.
Commercial Projects
designs THAT build success
Every business has its own mission, and your space is the most vital tool to achieve it. We design engaging, functional environments that elevate your brand and impress your clients.
Project Management
complex visions into reality
Every vision needs a skilled guide to become reality. We specialise in coordinating projects, from interiors to manufacture, ensuring delivery on time and on budget.
Visual Merchandising
Turning shoppers into happy buyers
Every product deserves to be seen. With high-impact, strategic retail displays and interiors that stop traffic, we tell your brand’s story, and drive sales.
Meet with Laura
It’s always an absolute pleasure to meet and hear the vision and dreams of clients. Making those dreams a reality in a bespoke and practical way, is what gives me that buzz.
Let’s meet, let’s chat and let’s make this thing happen.
Send us a message!
Ready to bring your next project to life? We’d love to hear from you. Reach out today to discuss your vision and take the first step.
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