KW MICKLEOVER | Portfolio
Design Expertise in Action
Overview
Between 2022 and 2023, I worked closely with the KW Group on the evolution and rollout of their growing salon brand — managing the full process from concept design and brand alignment to on-site delivery and post-launch review.
When I first became involved, the group’s two existing salons (Belper and Duffield) had no formal brand identity. Working alongside the Marketing Director, I developed a clear, cohesive visual direction for the group — a look that captured the warmth and professionalism of the Katie Weeds ethos while providing a framework for future expansion.
Each new salon was then designed to feel recognisably KW, yet with its own personality — shaped by the building’s architecture, local clientele, and character. Elements such as timber slats, greenery, and warm lighting were used consistently but never identically, creating individuality within a cohesive brand family.
Across every project, I took full ownership of planning and delivery — managing budgets, coordinating contractors, providing highlight reports to the board, and ensuring all sites opened on time, on budget, and on brand.
KW MICKLEOVER
Design Expertise in Action
Company: Katie Weeds Hair Studio
Address: Ladybank Road, Mickleover
Date: – Pre-Project May – June 2023 | build: 3rd July -1st August 2023
Budget:
Key Tasks
Full-Scale Salon Development: Project Narrative
The project commenced with a crucial initial site visit to thoroughly assess the area, space, and overall viability based on budget and potential return. This groundwork led immediately into the creative phase, where we developed a moodboard and designed concept based on brand guidelines. The resulting design brought a unique identity to the new location, ensuring it was clearly recognisable as part of the brand while possessing its own distinct flair. A core strategic goal was planning and optimising the space to maximise capacity and revenue opportunity.
The vision was translated into a robust full project plan, covering every stage from the initial rip-out, wall demolition, and rebuild to a final turn-key handover. This intricate process required meticulous ongoing project management across all key stages.
We gathered and coordinated all necessary trades—including the builder, joiner, electrician, plumber, signage team, decorator, and flooring specialists—and created detailed scope of work schedules for each.
Critical administrative tasks were managed concurrently, including securing a successful Premises Licence application from Derby City Council, finalizing risk assessments, fire safety, security, and waste contracts. All expenditure was precisely tracked via a purchases log.
The final delivery phase involved the meticulous sourcing and dressing of all furniture, stations, and areas. Our support concluded with the successful arrangement of the launch party event, active assistance with the marketing launch, and the creation of comprehensive key information handover documents. A final post-opening project review ensures continued success and valuable learning for future projects.
KW Allestree
Location: Park Farm Shopping Centre, Allestree
Timeline: Feb – Mar 2022
KW Mickleover
Location: Ladybank Rd,
Mickleover, Derby
Timeline: May – Aug 2022
KW Ripley
Location: Nottingham Road, Ripley Town Centre, Derbyshire
Timeline: Jul – Oct 2023
KW Group
Location: Belper, Allestree, Duffield, Mickleover & Ripley
Timeline: May ’21 – Aug ’25
Our Services
The whole is much more than the sum of it’s part. From crafting the perfect Residential or Commercial look, to delivering it seamlessly with expert Project Management, and ensuring maximum impact with sharp Visual Merchandising, we cover every step of your design and installation journey.
Interior Design
Your space, your unique story
Every home has its own story, and we’re here to help you tell yours. We believe great design should be comfortable, functional, and perfectly reflect the way you live.
Commercial Projects
designs THAT build success
Every business has its own mission, and your space is the most vital tool to achieve it. We design engaging, functional environments that elevate your brand and impress your clients.
Project Management
complex visions into reality
Every vision needs a skilled guide to become reality. We specialise in coordinating projects, from interiors to manufacture, ensuring delivery on time and on budget.
Visual Merchandising
Turning shoppers into happy buyers
Every product deserves to be seen. With high-impact, strategic retail displays and interiors that stop traffic, we tell your brand’s story, and drive sales.
Meet with Laura
It’s always an absolute pleasure to meet and hear the vision and dreams of clients. Making those dreams a reality in a bespoke and practical way, is what gives me that buzz.
Let’s meet, let’s chat and let’s make this thing happen.
Send us a message!
Ready to bring your next project to life? We’d love to hear from you. Reach out today to discuss your vision and take the first step.
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